Our Competition

The World's Largest Beverage Competition

The 2012-2013 Competition is complete! VIEW RESULTS

Beverages from around the world participate in The World Beverage Competition for many reasons. Integrity, prestige, honor and success are words best used to describe the effect that Beverage Brands enjoy after receiving an award from this time-honored competition. The World Beverage Competition was founded on the premise that beverage products should be judged not by the strength of their marketing or the budget of their sales force, but rather on the quality and innovation of the product itself. The tradition continues as we have recently expanded the number of beverage categories to cover the full spectrum of products available in the world today. Beverage categories such as soft drinks, juices, bottled waters, energy drinks, coffee, tea, and sports drinks are represented in the competition. Alcohol beverages such as sprits, wine, and beer are each competing in their own competitions. Our competition has given Beverage brand owners spanning the globe the chance to compete on an even playing field.

All products submitted to the World Beverage Competition are taste tested by a panel of judges who…

…are industry professionals from 6 different continents; not celebrities, beverage retailers or public figures whom may show partiality towards a particular brand. 

…are not announced to the public, as this leads to undue influence from brand owners and the media, which results in issues of credibility for the competition.

…do not see the packaging or know the brand name prior to documenting and submitting their tasting scorecards for the competition. 

Behind closed doors, in a tasting room closed to brand participants and the public, this “double blind” taste test method is one that is most effective in providing honest opinions from the panel. The products are all brought to their optimum tasting temperature, thus assuring the panel the same sensation of taste that is received by the general populous.

The packaging event occurs after the tasting event process has been completed, which gives the highest level of control over the tasting panels' opinions during the tasting phase.

The World Beverage Competition is a member of the World Trade Organization and complies with all International law. With these safeguards in place, it is no wonder why the World Beverage Competition is accredited as the premier tasting event in the world of beverages, and why it is known as: “The Largest Beverage Competition in the World!”TM