Behind closed doors, in a tasting room closed to brand participants and the public, this “double-blind” taste test method is one that is most effective in providing honest opinions from the panel. The products are all brought to their optimum tasting temperature, thus assuring the panel the same sensation of taste that is received by the general populous.
The packaging event occurs after the tasting event process has been completed, which gives the highest level of control over the tasting panels' opinions during the tasting phase. Only after all judging is complete and all scores are tallied are any of the results or information about the competition released to the international press.
Now the results are finally in; after more than 20,000 miles of travel for the judging panel, the Competition has finally completed! This year played host to more entries than any year prior. Many brand owners competed with their entire arsenal of product offerings, yet in the end it seems that the best quality came from a small group of manufacturers whom have honed their craft to become the “World’s Best”.
Congratulations to all of our entrants and award winners, your products are truly the best that the world has to offer and you should all be very proud of that honor!
Wishing you all the best in the new year,
WBC Administrative Staff
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Copyright © 2017 World Beverage Competition. All Rights Reserved. Brand names and product photos utilized in the descriptions herein are the property of their prospective trademark holders and are utilized with permission solely for the purpose of brand entry description, award acknowledgement and promotion of the competition itself. No claim is made by the competition to rights on any trademarks or trade names herein other than those of the competition itself.