The World's Largest Spirits Competition
Spirits from around the world participate in The World Spirits Competition for many reasons. Integrity, prestige, honor and success are words best used to describe the effect that distillers enjoy after receiving an award from this time-honored competition. The World Spirits Competition was founded on the premise that spirits products should be judged not by the strength of their marketing or the budget of their sales force, but rather on the quality and innovation of the product itself. Our competition has given distillers spanning the globe the chance to compete on an even playing field.
All products submitted to the World Spirits Competition are taste tested by a panel of judges who…
…are industry professionals from 6 different continents; not celebrities, wine & spirits retailers or public figures whom may show partiality towards a particular brand.
…are not announced to the public, as this leads to undue influence from brand owners and the media, which results in issues of credibility for the competition.
…do not see the packaging or know the brand name prior to documenting and submitting their tasting scorecards for the competition.
Behind closed doors, in a tasting room closed to brand participants and the public, this “double blind” taste test method is one that is most effective in providing honest opinions from the panel. The products are all brought to their optimum tasting temperature, thus assuring the panel the same sensation of taste that is received by the general populous.
The packaging event occurs after the tasting event process has been completed, which gives the highest level of control over the tasting panels' opinions during the tasting phase.
The World Spirits Competition is a member of the World Trade Organization and complies with all International law. With these safeguards in place, it is no wonder why the World Spirits Competition is accredited as the premier tasting event in the world of spirits, and why it is known as: “The Largest Spirits Competition in the World!”TM